bulb

What we do:

Insights

We believe today’s most successful brands are guided by an inspired purpose and a focused conviction. That’s why our planners start by listening to our clients. Then they use research to uncover company, consumer, competitive and cultural insights to reveal new opportunities, purpose and meaning for the brand. Armed with those insights, they generate engaging, integrated and measurable strategic platforms, from which useful ideas can be developed.

billboard

What we do:

Media

Today, useful ideas are driving media like never before. Rather than filling space on a traditional media calendar, we seek to create new media spaces for our brands. That’s why our media planning and buying departments work alongside strategic planners, technologists and creatives to create ultra-focused campaigns that further a brand’s purpose through a seamless combine of channels, formats, platforms and engagements. This approach leads to value beyond traditional measurement.

pencil

What we do:

Words

Digital, broadcast, retail, B2B, corporate and brand websites, social media, editorial content, applications and video demos. Our copywriters write just about everything – from the purpose that guides a company to the sell sheet that guides the sales force. And everything in between.

brush

What we do:

Pictures

How your brand looks is just as important as how it fulfills. That’s why our visual and interaction design departments work together to ensure our brands’ useful ideas are beautifully presented and effortlessly intuitive. As marketing evolves and people demand value in exchange for their time and attention, this consistent blend of look, ease and purpose becomes critical to furthering a brand's purpose and message.

pixels

What we do:

Pixels

In an effort to serve our clients in a timely and economical way, we are building an in-house digital production capability that can shoot and edit film, develop motion graphics through CG technology, create sound design and special effects, and do whatever it takes to make useful content entertaining and engaging. And regardless of what we’re delivering – from internal videos to web interfaces to television content – our in-house structure allows us to be nimbler, sharper and quicker.

project management

What we do:

Project Management

Guided by your brand’s purpose and decades of strategic, creative and technological expertise, our account management team partners with our clients to develop opportunities for short- and long-term growth through the development of useful ideas. Each idea is then guided to completion – on time and on budget – by our production team. Thanks to our uniquely nimble agency culture, we’re able to deliver digital, print and video production for a fraction of the cost of traditional agencies.

circuit

What we do:

Technology

Not only do we believe in the power of technology, but we also have the ability to actually build and architect the useful ideas we propose. With capabilities in HTML, CSS, JavaScript®, Objective-C®, PHP and ActionScript® (just to name a few), our technology team develops a wide range of made-to-order, one-of-a-kind digital products – from mobile applications and widgets to web tools and microsites, to full interfaces and e-commerce solutions. In addition, we can create customized client dashboards that pull relevant metrics on any given assignment so clients can track key measures in real time.

ActionScript is a registered trademark of Adobe Systems Incorporated.
Apple is a registered trademark/service mark and Objective-C is a registered trademark of Apple Inc.
JavaScript is a registered trademark/service mark of Sun Microsystems, Inc.

Click and drag to see more of us.

Who We Are

X
Ann Manzeck

Ann Manzeck

Senior Accounting Associate

With a sharp eye and an even sharper sense of humor, Ann has been handling the accounting and talent affairs on all of our client work since 2001.

She is inspired by the comforts of family, home and nature.

X
Becky Dunton

Becky Dunton

Account Executive

Since joining JR in early 2005, Becky has helped develop brand positioning and marketing strategy, as well as advertising and marketing campaigns for a large part of our client portfolio – from Leinenkugel’s to Azteca Foods to Fisher Nuts to Mercury Marine.

She is inspired by the outdoors, so spends as much time as possible hiking, swimming and exploring state parks.

X
Bianca Bertolini

Bianca Bertolini

Art Director

With a keen eye and enthusiastic approach, Bianca has brought a fresh design perspective to many of our beer and food brand assignments and has offered a helping hand on nearly every other account since her start in 2009.

X
Brian Kayser

Brian Kayser

Senior Digital Developer

Brian has 8+ years experience in the industry, offering our clients the latest in digital development and interactive solutions. Brian works on digital projects throughout their complete development lifecycle, and ensures that our team remains ready for the ever-evolving digital future!

X
Colette O’Dea

Colette O’Dea

Associate Media Director

Since her start in 2008, Colette has immersed herself in crafting sound marketing plans and leading media program development for a variety of our packaged goods and service accounts.

She is inspired by her son’s artwork, as it reminds her to enjoy life’s events as if she were experiencing them for the first time.

X
Devin Wyngard

Devin Wyngard

Devin joined the JR team in the summer of 2011. With a passion for technology and the digital marketplace, Devin continues to push the envelope every day. As part of the media team he works on planning, managing and optimizing campaigns to achieve the best value possible for his clients.

X
Janson Straub

Janson Straub

Associate Creative Director/Art Director

Janson joined Jacobson Rost in 2004 and quickly made a significant design impact on many of the agency’s key brands. His strong conceptual skills, amazing design sense and positive energy continue to make our team and our brands that much better.

This image reminds him that in life and bubble hockey, you miss 100% of the shots you don’t take.

X
Jeri Dale

Jeri Dale

Proofreader

Unendingly detailed, precise and resourceful, Jeri has made sure all of our i’s are dotted, t’s crossed and legal lines current since her start in 2006.

X
Jerry Flemma

Jerry Flemma

President/COO

Upon graduating from Amherst College, Jerry started his advertising career at Interpublic Group's, Lintas: New York office working on the venerable Bayer Aspirin brand. Moving back to his hometown Milwaukee, Jerry joined the account service team at Cramer-Krasselt Milwaukee, developing consumer/trade brand strategy for brands such as GE Healthcare, Master Lock and Yamaha. Jerry joined Jacobson Rost in 1996 and led agency growth by adding clients such as Mercury Marine, Sargento Cheese, and Kohler Company. He became the agency's president/coo in 1999. Today Jerry works actively as a strategic planner on brands such as Johnson Controls, MillerCoors, works with clients on research development plans and supervises talent recruitment at the firm.

X
Kathy Ruppenthal

Kathy Ruppenthal

Media Supervisor

Since joining the team in 2005, Kathy researches, recommends, buys and stewards all forms of media for a long list of clients, including Mercury Marine, Kalahari, Society Insurance, Port Washington State Bank and others.

She is inspired by both her kids and importance of a solid work ethic.

X
Kurt Schultz

Kurt Schultz

Account Executive

Kurt joined our team in late 2006 and hasn’t stopped bringing energy and enthusiasm to his key accounts, including Leinenkugel’s, George Killian’s, Henry Weinhard’s, THE BOSS Snowplow, Old Wisconsin and Society Insurance.

X
Mark DiPietro

Mark DiPietro

Associate Creative Director

Mark is a left-handed Steelers fan who joined our team in 2009. He continues to bring fresh thinking, solid writing and a wicked sense of humor to our beer and food brands, along with many others. He is inspired by the way an air hockey table and a fistful of quarters can transform grown men and women into six-year-olds.

X
Mary Brophy

Mary Brophy

Director of Public Relations

Mary touches every account that has a PR element – from community relations and publicity support to crisis communications counseling and event PR. Her vast experience and flexible approach have well-served a roster of clients too long to list here.

She is inspired by the constant growth and change that gardening brings.

X
Mike Dahl

Mike Dahl

Content Producer

As Content Producer, Mike manages and produces television, radio and digital projects for the agency. That covers cost estimates, budgeting, scheduling, timing, editing and occasionally plunging down a water slide with an HD camera strapped to his head.   

X
Pat Goggin

Pat Goggin

Partner/ Chief Strategy Officer

Pat works with each client to explore what makes people tick in an effort to discover the role our clients’ products and services fulfill in their lives. At JR, Pat is passionately working to build an agency model that creates high-value ideas at a reasonable cost.

X
Paula Hunsche

Paula Hunsche

Executive Media Director

Paula focuses on integrating the agency’s growing media capabilities in innovative ways that change how clients’ brands relate to consumers. She is also inspired by traveling, enjoying life, and creating memories with her family.

X
Rhiannon Blawat

Rhiannon Blawat

Chief Financial Officer

With eleven years of experience in the professional service industry, Rhiannon came to Jacobson Rost to lead the finance department in March of 2011. She is using her expertise to make sound financial decisions and keep operations running smoothly. She is inspired through seeing the world through the eyes of her children.

X
Rondell Prinsen

Rondell Prinsen

Human Resources/ Accounting Associate

Since 1991, Rondell has managed all of JR’s personnel responsibilities including, but not limited to, recruiting, employee relations and the management of personal information and benefits. She also assists with our agency’s accounting work.

She finds inspiration in her family, especially her grandson Parker.

X
Sarah Trawicki

Sarah Trawicki

Sarah brings her extensive knowledge of the digital space as well as traditional media platforms to create the most effective and useful programs for JR’s clients. Since starting in 2011, she passionately works to build strategic plans that help achieve clients’ objectives though creative, thoughtful tactics. Sarah is inspired by traveling to new places with old friends, but up north Wisconsin remains her favorite getaway.

X
Steve Simoncic

Steve Simoncic

Partner/ Chief Creative Officer

Steve guides the agency’s overarching creative strategy to ensure an idea is big enough to serve each brand’s touch points, channels and customer types. Since joining in 2009, he ensures each of our client’s assignments carry a simple, impactful message that drives consideration, visits and sales.

X
Tarrah Singh Beyer

Tarrah Singh Beyer

Account Supervisor

Working with a range of food, beer and service brands since she started in 2005, Tarrah serves as a knowledgeable liaison between clients and the teams within JR to create effective connections with consumers.

She is inspired by new beginnings and the inner strength and confidence of which her two boys remind her.

X
Tom Gorton

Tom Gorton

Creative Director

Since 2009, Tom has brought both a fresh perspective and a veteran’s sensibility to the JR team, making sure everything from broadcast elements to promotional programs consistently reflect each brand’s core purpose.

Tom is inspired when capturing genuine spontaneity.

X
Toni Rahlf

Toni Rahlf

Senior Account Executive, Promotions

Since her start in 2005, Toni has brought both creativity and precision to her role as she manages the development and execution of promotional initiatives for our clients’ beer brands.

She is inspired by finding beauty in things we cannot plan or control.