Cooking up some mental availability

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Conagra Foods

 

 

 

The Challenge

To drive sales across multiple product lines in a more efficient way.

The solution

Solution-based, day-part specific, product bundles with high impact, short-form content, and click-to-buy e-commerce functionality.

 
 

Conagra Meal Occasions Case Study

 

Our apporach to Conagra was simple – keep it simple. We knew we needed to tell great stories, but we also knew we had to do it in a simple, visual, atomized, social-feed-friendly way. So we created simple, graphic stories that bundled groups of famous brands into unique day-part solutions like “after school snacking” and “all-day breakfast.” Then we customized these stories for specific social networks and broadcasted them across a myriad of platforms – driving everything to an e-commerce experience designed around the bundled transaction.

 
 
 

Services

 

Ethnographies/Insight development

Brand Strategy

Creative Platform Development

Campaign Development

Crown Lake Productions Content Shoot

Crown Lake Post Production