Cooking up some mental availability
To drive sales across multiple product lines in a more efficient way.
Solution-based, day-part specific, product bundles with high impact, short-form content, and click-to-buy e-commerce functionality.
Conagra Meal Occasions Case Study
Our apporach to Conagra was simple – keep it simple. We knew we needed to tell great stories, but we also knew we had to do it in a simple, visual, atomized, social-feed-friendly way. So we created simple, graphic stories that bundled groups of famous brands into unique day-part solutions like “after school snacking” and “all-day breakfast.” Then we customized these stories for specific social networks and broadcasted them across a myriad of platforms – driving everything to an e-commerce experience designed around the bundled transaction.
Creative Platform Development
Crown Lake Productions Content Shoot
Crown Lake Post Production