Jacobson Rost was founded in 1957 when journalist/humorist Frank “Jake” Jacobson and his wife, Betty, a talented artist, decided to open Jacobson Advertising at a picnic table in their garage in Sheboygan, WI. As the agency grew steadily from a regional advertising agency into a national, full-service integrated communications firm, the firm relocated to Milwaukee, WI, and expanded quickly into the Chicago market to serve their growing roster of consumer and business-to-business clients.
Today, Jacobson/Rost remains a fiercely independent and effective company, driving results for several national brands you know and use every day. Our culture is fueled by a proven philosophy of "creative non-fiction" and using a strategic approach we call "Truth to Transactions." We find a brand’s absolute truth, create real and powerful stories that drive experiences that connect, and we deploy them to deliver quantifiable transactions with that brand's prospects or fans.