LifeProof: Unleashing The Remarkable

How LifeProof unleashed the remarkable.





The first thing we did was a workshop that established LifeProof's purpose, mission and DNA.


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Brand Strategy / "Unleash the Remarkable"


We went out and found stories of how LifeProof empowers and enables people
to do remarkable things. And we shared those stories with the world.


Branded Content / :90 / "The Voice Inside"

Branded Content / :90 / "Man and the Machine"


And we started a remarkable social conversation.


 Social Campaign / "Margaux Alvarez - The Voice Inside"


We then created a deep pool of content for digital, social, PR,
experiential and paid/owned/earned media.


Content Library / Andy Potts and Margaux Alvarez 


Then we got out into the real world and transformed
a traditional event booth into a remarkable experience.


Events & Experiential / "Live Without Limits Series" 


At the end of the day: 

We introduced LifeProof to a huge new audience whose lifestyle is dramatically improved by its product.