LifeProof: Unleashing The Remarkable


How LifeProof unleashed the remarkable.

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LifeProof

 

 

The first thing we did was a workshop that established LifeProof's purpose, mission and DNA.

 

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Brand Strategy / "Unleash the Remarkable"

 

We went out and found stories of how LifeProof empowers and enables people
to do remarkable things. And we shared those stories with the world.

 

Branded Content / :90 / "The Voice Inside"

Branded Content / :90 / "Man and the Machine"

 

And we started a remarkable social conversation.

 
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 Social Campaign / "Margaux Alvarez - The Voice Inside"

 

We then created a deep pool of content for digital, social, PR,
experiential and paid/owned/earned media.

 
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Content Library / Andy Potts and Margaux Alvarez 

 

Then we got out into the real world and transformed
a traditional event booth into a remarkable experience.

 

Events & Experiential / "Live Without Limits Series" 

 

At the end of the day: 

We introduced LifeProof to a huge new audience whose lifestyle is dramatically improved by its product.