How LifeProof unleashed the remarkable.
The first thing we did was a workshop that established LifeProof's purpose, mission and DNA.
Brand Strategy / "Unleash the Remarkable"
We went out and found stories of how LifeProof empowers and enables people
to do remarkable things. And we shared those stories with the world.
And we started a remarkable social conversation.
Social Campaign / "Margaux Alvarez - The Voice Inside"
We then created a deep pool of content for digital, social, PR,
experiential and paid/owned/earned media.
Content Library / Andy Potts and Margaux Alvarez
Then we got out into the real world and transformed
a traditional event booth into a remarkable experience.
Events & Experiential / "Live Without Limits Series"
At the end of the day:
We introduced LifeProof to a huge new audience whose lifestyle is dramatically improved by its product.