helping asia's biggest gaming company
A smash in Asia, Netmarble needed to make its game
Evil Bane: Rise of Ravens attractive to American gamers.
We pulled insights from other successful American entertainment to create eye-grabbing, scroll-stopping graphics that mimicked the drama of blockbuster movie posters.
Rich colors, powerful effects, dramatic lighting and gripping text turned the game's promotional materials into highly effective content.
The content was also optimized for mobile displays, triggering even more attention and downloads.
At the end of the day:
We helped Netmarble approach an unfamiliar audience in a personal and insightful way, earning the company a CTR (click thru rate) 5x the industry average, a CPA (cost per action) 40% below the goal for the lifetime of the campaign, and 88 million total impressions.