Jacobson Rost Unveils New Logo and Website
New Creative Look Reflects Agencys Focus on Creating Truly Useful Ideas and Brands with Purpose
Sheboygan, Wis. (March 15, 2010) – In keeping with a new brand development process, the addition of new digital services and a refreshed agency culture, Jacobson Rost is unveiling a new logo and website.
The new brand mark features a version of the original Crown J logo created by Frank Jacobson when he founded the agency in 1957, but gives it a modern twist.
Jacobson Rost has simplified its website design and made it more interactive to showcase the agencys growing talent base and addition of new digital services. The agencys new creative process is focused on the simple idea that todays most successful brands are guided by an inspired purpose. From an understanding of each brands purpose come useful ideas that reveal new opportunities and meaning for the brand. Our new website reflects our unique and nimble culture, full of really talented people collaborating to create really useful ideas each day, says Pat Goggin, chief strategy officer at Jacobson Rost.
As the role of digital advertising takes on new importance, Jacobson Rost is building an in-house digital production capability that can shoot and edit film, develop motion graphics through CG technology, create sound design and special effects, and do whatever it takes to make useful content entertaining and engaging.
The new Jacobson Rost website will continue to evolve as new work, talent and capabilities are added. Jacobson Rost, with offices in Sheboygan, Wis., Chicago and Boston, is a full-service marketing communications agency that specializes in advertising, brand design, digital advertising, retail marketing, media buying and planning, social marketing, mobile marketing, promotions, packaging design and public relations. Founded in 1957, Jacobson Rost is focused on discovering the purpose our clients products and services fulfill in peoples lives.
The agency represents leading national and regional brands including Azteca Foods, BOSS Snowplow, Clear Lam Packaging, Comcast SportsNet Chicago, Patrick Cudahy, Federal Signal, Fisher Nuts, Kalahari Resorts, Killians Irish Red, the Jacob Leinenkugel Brewing Company, the Margaritaville Frozen Concoction Maker, Mercury Marine, MillerCoors, Old Wisconsin Food Products, Oster Professional Products, Society Insurance and Sunbeam. To learn more about Jacobson Rost, visit jacobsonrost.com.