Articles
Killian's Giving Away the House in Attempt to Rebuild Market Share
George Killian's Irish Red has had a tough time deciding what to say about itself in recent years, and with good reason. The 145-year-old brand has an Irish heritage but isn't quite an import (these days it's brewed domestically and isn't available in Ireland), and it's more expensive than premium beers but isn't quite a craft. Read full article
Jacobson Rost/Chicago debuts new Leinenkugel's work
Jacobson Rost/Chicago has just completed a new round of advertising for Leinenkugel's, that small but beloved beer brand based in Chippewa Falls, Wis. And the new work -- which includes TV for the first time in a long while -- is everything most beer advertising isn't: simple and honest and engaging and thankfully devoid of any whiff of frat house shtick. Read full article