}

Let's Start something.

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Optima Batteries

 

 

First, we rolled up our sleeves and got started.

 

Brand Strategy / "Start Something"

 

Then we hit the road.

 

Television / :30 / "Anthem"

Television / :30 / "Perseverance"

Television / :30 / "Family"

 

Then we co-created with our brand ambassadors and told stories through their words.

 

 

Print / "What America's Made of – Ambassadors" 

 

Then we created a deep, rich pool of content that could be used across multiple platforms.

 

Content Library / "Start Something"