Let's Start something.


Optima Batteries



First, we rolled up our sleeves and got started.


Brand Strategy / "Start Something"


Then we hit the road.


Television / :30 / "Anthem"

Television / :30 / "Perseverance"

Television / :30 / "Family"


Then we co-created with our brand ambassadors and told stories through their words.



Print / "What America's Made of – Ambassadors" 


Then we created a deep, rich pool of content that could be used across multiple platforms.


Content Library / "Start Something"