THIS CHANGES EVERYTHING, OUTWARD
Outward is making waves with a new visual merchandising tool that combines Art + Science in a smart way. To make online product photography more turn key, they replaced traditional photography with rapidly produced and infinitely manipulable visuals that highlight products from any angle and in any color, texture or environment. Smart, right? We thought so, too. They just needed a website that explained the process in an easily digestible way, because though the technology is complicated, the experience is simple and understanding it should be too. Through custom illustrations and animations and carefully constructed language, we were able to give the brand a look and voice that does the concept justice.