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We share stories through a strategic and healthy mix of media relations, experiential events and social programs to ensure authentic and memorable brand interactions. 

 

 
 

Media Relations

After determining coverage goals, we strategize real and honest ways to communicate brand messages to targeted media outlets. Tactics can include:

 

EXPERIENTIAL

Sometimes the best way to get your message to the masses is to put boots to the ground. In addition to media events, Jacobson/Rost can design consumer-facing events at any scale to drive interactions and memorable experiences. Recent examples include:

 

Kalahari Resort Great Migration 

 
 

Leinenkugel's Family Roadtrip

 

World of Beer | Choc Lobster

Sometimes we make our own news. We reached out to Sam at Dogfish Head to create a beer exclusively for our client, World of Beer, that was inspired by Sam's childhood love of lobster fishing. The result was a big PR win, and a beer unlike any other.

 

Then We Threw A Killer Event To Kick It Off. 

Because if you sell beer and can't throw a party...you might want to rethink step one. 

 
 

At the end of the day we helped create a lasting and once of a kind partnership between Dogfish Head and World of Beer. 

 

Electronic Press Kits 

Getting covered means making your message accessible, finding the right audience and tracking them. Our Electronic Press Kits allow media contacts to have access to huge amounts of footage, images and intel. Plus they look awesome...

 

Social

In today’s digital age, offline efforts only go so far. We expertly extend the life of every campaign through tactical social efforts for continued engagement and awareness among key influencers. Tactics can include:

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Social Influencer Tour and Party 

We create relationships between brands and opinion makers. So that customers don't have to take your word for it they have endless positive reviews to chose from and fit your brand into their lives.