the joy is in the journey
Motorcycle manufacturers Royal Enfield needed a way to launch their proud global brand in North America, and we found it by going back to the beginning. Back to the reason they fell in love with motorcycles in the first place — we call it the Return to Pure Motorcycling.
Playing on Royal Enfield's initials, our campaign takes consumers on a journey.
We brought Return to Pure Motorcycling to life through a brochure — really, a story — that shared Royal Enfield’s products in a distilled, inspirational, magazine-like way.