Real engagement, in real time. We believe in content and context. Our approach to social is to connect with consumers in a meaningful way, in a meaningful context, enabling participation, driving conversations and empowering transactions in an organic, authentic way.
We created compelling, native content featuring remarkable LifeProof users that was socialized in high-traffic/high-engagement geographies of the Web, such as the CrossFit Games.
LifeProof | Margaux Alvarez: The Voice Inside
We created and socialized a series of geo-targeted videos in cold-weather climates that demonstrated how much we all can’t wait for summer.
Leinenkugel's | Can't Wait for Summer
We created social participation around #WOBTrip. We filmed and socialized some amazing WOB Trips and asked folks to share their own great beer adventures.
World of Beer | #WOBTrip
We connected with Kalahari fans via Facebook and created a game to reward participation among social influencer moms. The game wasn't only fun — it drove sustained traffic for families to the resorts during off-season vacation periods.