George Killian's
Go Deliciously Irish Promotion
THE STORY
George Killian's® Irish Red is a uniquely American beer brewed in the Irish tradition. In fact, George Killian Lett ensures the beer is brewed to the very same standards his family has used since it all started in Enniscorthy 146 years ago. A unique, important story to tell to both beer drinkers and the internal team, we developed a promotion focused on the place and the pride you’ll find in every pint of Killian’s with a sweepstakes to win a home in Enniscorthy, Ireland.
THE PURPOSE
To bring the pride and history to life for consumers. Reconnect the brand to the man, to the place. Reinvigorate the system. And own St. Patrick’s Day by giving away a house in George’s hometown.
THE RESULT
Significant response, participation and excitement in the promotion.
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