Comcast SportsNet Chicago
Fan's Best Friend TV
THE STORY
A joint venture between Comcast, Chicago Blackhawks, Chicago Bulls, Chicago Cubs and Chicago White Sox, Comcast SportsNet Chicago serves as the local broadcaster for all the best in local professional sports. But they don’t stop there. As the best friend of Chicago professional sports fans, they don’t just bring you the best in sports, they ensure you the very best fan experience.
THE PURPOSE
To position Comcast SportsNet as Chicago sport fans’ best friend. And have fun with how far Comcast SportsNet would go to ensure the very best fan experience.
THE RESULT
The campaign has unified the voice of the station and contributed to positive ad sales in a down market.
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