Fisher Nuts
Simply Brilliant Brand Platform
THE STORY
Fisher Nuts is owned by the Sanfilippo family in Chicago. Previously owned by Procter & Gamble, Fisher Nuts is a brand that is seeking to drive incremental distribution through a smart, modern approach to marketing.
THE PURPOSE
To make Fisher Nuts the brilliant nut company by empowering consumers to break out of their ho-hum routine and start new traditions with simply brilliant ideas.
THE RESULT
The campaign has united the Fisher team, leading distribution gains and contributing to JBSS share price boost of 100 percent in 2009.
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