Leinenkugel’s
Brand Documentary, TV and Web Videos
THE STORY
An opportunity arose to create brand television for Leinenkugel’s. So we went back to the brand basics and traveled to Chippewa Falls, Wisconsin, to capture the essence of the place, the people and the family that make Leinenkugel’s possible. Fortunately while we were there, we were able to use our internal efficiencies to not only shoot and cut TV, but a documentary and web videos as well.
THE PURPOSE
To energize the brand. Celebrate what makes the beer so special. Capture the spirit of the place. And pay homage to the people that not only make the beer, but also enjoy it.
THE RESULT
Strong response from stakeholders. New markets investing in additional TV media based on response. Positive PR.
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