Mercury Marine
Dedicated to Marine Campaign
THE STORY
Mercury Marine has been solely dedicated to marine for over 70 years, providing the boating community with the best performing, most reliable engines and innovative technology money can buy. It’s a complex story that cannot be told in a single print ad or banner ad, so we choreographed a robust campaign that balanced education, interest, useful tools, applications and entertainment. Print and digital advertising efforts will drive visitors to a suite of landing pages organized by consumer benefit, where they can trade their email for useful information, tools and continued communication with Mercury.
THE PURPOSE
To collect a database of potential and current Mercury owners. Demonstrate how Mercury's dedication to marine results in unbeatable products. And share useful tools, interesting stories and valuable boating information to current and new boaters.
THE RESULT
Program launches in April.