}

World of Beer: Drink it in


the world can be a pretty amazing place
when you drink it in.

_____

World Of Beer

 

We established a distinct, relevant and meaningful positioning for WOB as the go-to spot for those who like to see the world through a pint glass. 

 
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Brand Strategy / "Drink it in"

 

Then we went to school, by creating a World of Beer School App, with test questions crafted by some of the most dynamic craft brewers in the country. The best part? Homework.

 
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Digital / "Beer School"

 

In summer, we hit the road with a social campaign, #WOBTrip, sharing and celebrating beer adventures all around the country.

 

SocialRetail / #WOBTrip

 

And we created a series of in-tavern events to help people drink it in and celebrate every season in the World of Beer.

 
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Retail / "Journey Through Pilsners"

 

And we even opened up the menu to explore all the incredible flavors of fall.

 

Retail / "Fall Pints and Plates"

 

We wanted our photography to be a reflection of a true tavern experience.
So we went out and captured content that captures that spirit.

 

Content Library / "Drink it in"

At the end of the day: 

We reached over a million people, drove thousands of entries to win a #WOBTrip and boosted sales.