the world can be a pretty amazing place
when you drink it in.
World Of Beer
We established a distinct, relevant and meaningful positioning for WOB as the go-to spot for those who like to see the world through a pint glass.
Brand Strategy / "Drink it in"
Then we went to school, by creating a World of Beer School App, with test questions crafted by some of the most dynamic craft brewers in the country. The best part? Homework.
Digital / "Beer School"
In summer, we hit the road with a social campaign, #WOBTrip, sharing and celebrating beer adventures all around the country.
And we created a series of in-tavern events to help people drink it in and celebrate every season in the World of Beer.
Retail / "Journey Through Pilsners"
And we even opened up the menu to explore all the incredible flavors of fall.
Retail / "Fall Pints and Plates"
We wanted our photography to be a reflection of a true tavern experience.
So we went out and captured content that captures that spirit.
Content Library / "Drink it in"
At the end of the day:
We reached over a million people, drove thousands of entries to win a #WOBTrip and boosted sales.