Featured Work

Miller Lite

Brad's Plan

The Story

Our friends at Miller Lite asked us to remind guys that with great beer comes great responsibility, but in a way that doesn’t come off as preachy.

The Purpose

This spot had to say one thing loud and clear, don’t drink and drive.

The Result

We delivered a spot that makes it ok to have a few drinks as long as you have a plan. It could be a taxi, a DD or a fake accent and nice smile. Either way this spot delivers a serious message with a spoonful of sugar.

George Killian’s

Internal Video

The Story

Flew to Dublin. Hopped on a train to Enniscorthy. Shared a pint or two with George Killian Lett. Got him talking. Turned on the camera.

The Purpose

To reinvigorate the system. Reconnect the man to the brand. And own St. Patrick’s Day by giving away a house in George’s hometown.

The Result

Significant increase in excitement around the brand, the system, and George.

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Comcast SportsNet scores an Emmy®

Congrats to our friends at Comcast SportsNet Chicago who were recently honored with an Emmy® for the advertising campaign we helped them create.

As always, CSNChicago.com has all the highlights.

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SEE THE SPOTS »

Fisher Nuts

Simply Brilliant Brand Platform

The Story

Fisher is as brilliant as the products it carries. So we created a marketing and advertising plan to match.

The Purpose

To offer consumers brilliant new ways to enjoy and incorporate nuts.

The Result

Internal unification, distribution gains and a share price boost.

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Mercury Marine

Dedicated to Marine Campaign

The Story

Unlike other marine power manufacturers, Mercury has been solely dedicated to marine for over 70 years. No wonder Mercury Marine is #1 on the Water.

The Purpose

To form a community of boaters and fisherman. Demonstrate the benefits behind Mercury’s unbeatable products. And share useful tools, stories and information.

The Result

Program launches in April.

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Comcast SportsNet Chicago

Fan's Best Friend TV

The Story

Comcast SportsNet Chicago has always been the best friend of Chicago professional sports fans. And this was our chance to prove it.

The Purpose

To show just how far Comcast SportsNet would go for their sports fans.

The Result

Contributed to positive ad sales in a down market.

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Leinenkugel’s

Brand Documentary, TV and Web Videos

The Story

An opportunity arose to create brand television for Leinenkugel’s. So we used our internal efficiencies to not only shoot TV, but a documentary and web videos as well.

The Purpose

To energize the brand. Celebrate the beer. And pay homage to the place and people that make it so special.

The Result

Rave reviews and strong system excitement.

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Who We Are

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Ann Manzeck

Ann Manzeck

Senior Accounting Associate

With a sharp eye and an even sharper sense of humor, Ann has been handling the accounting and talent affairs on all of our client work since 2001.

She is inspired by the comforts of family, home and nature.

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Becky Dunton

Becky Dunton

Account Executive

Since joining JR in early 2005, Becky has helped develop brand positioning and marketing strategy, as well as advertising and marketing campaigns for a large part of our client portfolio – from Leinenkugel’s to Azteca Foods to Fisher Nuts to Mercury Marine.

She is inspired by the outdoors, so spends as much time as possible hiking, swimming and exploring state parks.

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Bianca Bertolini

Bianca Bertolini

Art Director

With a keen eye and enthusiastic approach, Bianca has brought a fresh design perspective to many of our beer and food brand assignments and has offered a helping hand on nearly every other account since her start in 2009.

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Brian Kayser

Brian Kayser

Senior Digital Developer

Brian has 8+ years experience in the industry, offering our clients the latest in digital development and interactive solutions. Brian works on digital projects throughout their complete development lifecycle, and ensures that our team remains ready for the ever-evolving digital future!

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Colette O’Dea

Colette O’Dea

Associate Media Director

Since her start in 2008, Colette has immersed herself in crafting sound marketing plans and leading media program development for a variety of our packaged goods and service accounts.

She is inspired by her son’s artwork, as it reminds her to enjoy life’s events as if she were experiencing them for the first time.

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Devin Wyngard

Devin Wyngard

Devin joined the JR team in the summer of 2011. With a passion for technology and the digital marketplace, Devin continues to push the envelope every day. As part of the media team he works on planning, managing and optimizing campaigns to achieve the best value possible for his clients.

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Janson Straub

Janson Straub

Associate Creative Director/Art Director

Janson joined Jacobson Rost in 2004 and quickly made a significant design impact on many of the agency’s key brands. His strong conceptual skills, amazing design sense and positive energy continue to make our team and our brands that much better.

This image reminds him that in life and bubble hockey, you miss 100% of the shots you don’t take.

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Jeri Dale

Jeri Dale

Proofreader

Unendingly detailed, precise and resourceful, Jeri has made sure all of our i’s are dotted, t’s crossed and legal lines current since her start in 2006.

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Jerry Flemma

Jerry Flemma

President/COO

Upon graduating from Amherst College, Jerry started his advertising career at Interpublic Group's, Lintas: New York office working on the venerable Bayer Aspirin brand. Moving back to his hometown Milwaukee, Jerry joined the account service team at Cramer-Krasselt Milwaukee, developing consumer/trade brand strategy for brands such as GE Healthcare, Master Lock and Yamaha. Jerry joined Jacobson Rost in 1996 and led agency growth by adding clients such as Mercury Marine, Sargento Cheese, and Kohler Company. He became the agency's president/coo in 1999. Today Jerry works actively as a strategic planner on brands such as Johnson Controls, MillerCoors, works with clients on research development plans and supervises talent recruitment at the firm.

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Kathy Ruppenthal

Kathy Ruppenthal

Media Supervisor

Since joining the team in 2005, Kathy researches, recommends, buys and stewards all forms of media for a long list of clients, including Mercury Marine, Kalahari, Society Insurance, Port Washington State Bank and others.

She is inspired by both her kids and importance of a solid work ethic.

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Kurt Schultz

Kurt Schultz

Account Executive

Kurt joined our team in late 2006 and hasn’t stopped bringing energy and enthusiasm to his key accounts, including Leinenkugel’s, George Killian’s, Henry Weinhard’s, THE BOSS Snowplow, Old Wisconsin and Society Insurance.

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Mark DiPietro

Mark DiPietro

Associate Creative Director

Mark is a left-handed Steelers fan who joined our team in 2009. He continues to bring fresh thinking, solid writing and a wicked sense of humor to our beer and food brands, along with many others. He is inspired by the way an air hockey table and a fistful of quarters can transform grown men and women into six-year-olds.

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Mary Brophy

Mary Brophy

Director of Public Relations

Mary touches every account that has a PR element – from community relations and publicity support to crisis communications counseling and event PR. Her vast experience and flexible approach have well-served a roster of clients too long to list here.

She is inspired by the constant growth and change that gardening brings.

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Mike Dahl

Mike Dahl

Content Producer

As Content Producer, Mike manages and produces television, radio and digital projects for the agency. That covers cost estimates, budgeting, scheduling, timing, editing and occasionally plunging down a water slide with an HD camera strapped to his head.   

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Pat Goggin

Pat Goggin

Partner/ Chief Strategy Officer

Pat works with each client to explore what makes people tick in an effort to discover the role our clients’ products and services fulfill in their lives. At JR, Pat is passionately working to build an agency model that creates high-value ideas at a reasonable cost.

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Paula Hunsche

Paula Hunsche

Executive Media Director

Paula focuses on integrating the agency’s growing media capabilities in innovative ways that change how clients’ brands relate to consumers. She is also inspired by traveling, enjoying life, and creating memories with her family.

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Rhiannon Blawat

Rhiannon Blawat

Chief Financial Officer

With eleven years of experience in the professional service industry, Rhiannon came to Jacobson Rost to lead the finance department in March of 2011. She is using her expertise to make sound financial decisions and keep operations running smoothly. She is inspired through seeing the world through the eyes of her children.

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Rondell Prinsen

Rondell Prinsen

Human Resources/ Accounting Associate

Since 1991, Rondell has managed all of JR’s personnel responsibilities including, but not limited to, recruiting, employee relations and the management of personal information and benefits. She also assists with our agency’s accounting work.

She finds inspiration in her family, especially her grandson Parker.

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Sarah Trawicki

Sarah Trawicki

Sarah brings her extensive knowledge of the digital space as well as traditional media platforms to create the most effective and useful programs for JR’s clients. Since starting in 2011, she passionately works to build strategic plans that help achieve clients’ objectives though creative, thoughtful tactics. Sarah is inspired by traveling to new places with old friends, but up north Wisconsin remains her favorite getaway.

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Steve Simoncic

Steve Simoncic

Partner/ Chief Creative Officer

Steve guides the agency’s overarching creative strategy to ensure an idea is big enough to serve each brand’s touch points, channels and customer types. Since joining in 2009, he ensures each of our client’s assignments carry a simple, impactful message that drives consideration, visits and sales.

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Tarrah Singh Beyer

Tarrah Singh Beyer

Account Supervisor

Working with a range of food, beer and service brands since she started in 2005, Tarrah serves as a knowledgeable liaison between clients and the teams within JR to create effective connections with consumers.

She is inspired by new beginnings and the inner strength and confidence of which her two boys remind her.

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Tom Gorton

Tom Gorton

Creative Director

Since 2009, Tom has brought both a fresh perspective and a veteran’s sensibility to the JR team, making sure everything from broadcast elements to promotional programs consistently reflect each brand’s core purpose.

Tom is inspired when capturing genuine spontaneity.

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Toni Rahlf

Toni Rahlf

Senior Account Executive, Promotions

Since her start in 2005, Toni has brought both creativity and precision to her role as she manages the development and execution of promotional initiatives for our clients’ beer brands.

She is inspired by finding beauty in things we cannot plan or control.